Review by Kelly M. Welsh
Millionaire Marketing on a Shoestring Budget is an easily-accessible, personable, and inclusive guide to marketing in the modern world. If you are just getting started with a business, or you are a seasoned professional looking for a little new inspiration, this book is the perfect fit. Debra Jason shares her own success story alongside the journeys of many others, and through them communicates a strong list of simple marketing steps. Her personal approach makes reading easy and fun. The pages are packed with advice spanning from “be brave” to “ask your customers to submit testimonials on video.” Because of its wide range of advice and its creative approach, this book has something to offer everyone.
Debra Jason believes in a heart-centered approach to business and to life. She knows success starts from making real connections with real people. Her methodology reflects on every page. By the end of the book, you feel as though you know Debra, and more importantly, you like her.
On the marketing front, her positivity seeps into every aspect of her campaigns. She describes social media networking at its best as authentic and centered around making real connections. This approach makes the unknown freeing. Instead of selling a product you can focus on creating relationships through humor and fun, which in turn will sell products. Everything can be used as a networking tool, even a beloved dog who brings people out of their shells and into great conversations. She even takes the time-honored approach of using fear-driven headlines and swaps the method for headlines that demonstrate how a product will help the customer. This generates interest but with a healthy twist instead of a negative one.
All of Jason’s marketing techniques can be performed at a low financial cost, though time and energy are required. Cheap is clearly not always easy. Because of the book’s focus on
traditional networking and free technology, it hardly touches on budgeting. This book provides tricks of the trade as opposed to spreadsheets. Though the title is slightly misleading in this manner, her methods can be adapted and modified to work with any budget, so perhaps it’s better without the numbers game.
Last but not least, my favorite part of the book is the interactive activities and worksheets at the end of each chapter. Activities range from visualization and goal setting to creating easy and actionable steps. These activities bring the reader out of the position of passive observer and inspire real-life application and creativity.
Jason breaks up her chapters into easily digestible chunks of information. The book can be read cover-to-cover or used as a bookshelf resource. I recommend buying this book and consulting it time and time again. I’ve heard pieces of her solid marketing advice before, but this book combines it all into one easy-to-read guide. Every freelancer, small business owner, or beginning marketer would benefit from implementing just a few of the techniques listed in Millionaire Marketing on a Shoestring Budget, and because all of them are low to no cost, what is there to lose? Buy your own copy here.
Kelly M. Welsh is a teacher and freelance writer living in Boulder, Colorado. She has been published in Eunoia Review, Expedition Underground, the poetry anthology Forever Spoken and more. She is currently working on her debut YA novel. Visit Kelly’s website at www.kellymwelsh.com.